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- "Please support a free and independent Smosh. For some reason, my dumb ass son and his hot friend wanna keep doing this forever."
- —Ian's Mom
"WE BOUGHT SMOSH!" is a Smosh video released on YouTube on June 20, 2023. It serves as an announcement that Smosh co-founders Ian Hecox and Anthony Padilla acquired Smosh from Mythical Entertainment.
Description[]
There's Anthony! BECOME A MEMBER TODAY to support a free and independent Smosh. https://youtube.com/smosh/join[1]
Synopsis[]
Ian Hecox and Anthony Padilla sit down together in front of the camera. Hecox recounts how he and Padilla created Smosh's YouTube channel in 2005 as a way to have fun and make each other laugh, which quickly became popular and they were able to make a dream career out of it. However, in 2011, after six years of doing almost everything alone, the workload became unsustainable and they agreed to sell Smosh to Defy Media — which, at the time, was Alloy Digital — who promised to turn it into something special. The quality of their videos improved, and they had opportunities to work on various projects, including movies, comics, livestreams, a magazine, and a mobile game. Padilla explains that the increased workload left him unable to commit to creating the sketches that he considered were what made Smosh unique and decided to leave the company in 2017 to become an independent creator. Hecox continues, recounting how he remained at Smosh, where he felt there was still more to do, but Defy Media went out of business the next year, putting Smosh's future in jeopardy. Rhett & Link acquired Smosh soon after through Mythical Entertainment, ensuring its survival.[1]
Padilla explains that in 2022, he and Hecox started more spending time together and realized the magic they felt when creating sketches together, inspiring them to buy Smosh back. After months of negotiations and contemplation, Hecox and Padilla are able to announce that they now officially own Smosh, accompanied by a brief, silent skit in which they exchange bags of money with Rhett & Link, who give them a briefcase containing a paper containing the channel's password, 1234. They express their excitement about bringing back classic Smosh sketch comedy, written by and starring themselves. Hecox assures viewers that Smosh Pit and Smosh Games, will remain the same, with no changes to content or personnel.[1]
At that moment, Ian's Mom walks in and interrupts to ask if they are almost finished with the video, mocking her son when he answers that they are almost done. She greets Padilla and expresses her fondness for his I Spent a Day With... series before returning to berating Ian, whom she says needs to "spend a day" a personal trainer and calls an "emaciated cuck." As a surprised Hecox wonders how she knows what the word "cuck" means, his mother pushes him and Padilla out of the room, explaining that the streamer xQc, whose last two streams she missed, is live. Outside, Hecox and Padilla reiterate that they are on their own and encourage viewers to support them directly by becoming channel members. Padilla shows his gratitude and anticipation for what lies ahead, and Ian's Mom urges viewers to support the newly independent Smosh, since "[her] dumbass son and his hot friend" wish to continue it indefinitely before slamming the door shut.[1]
The video ends with a black screen with yellow text reading "SMOSH WILL RETURN NEXT WEEK" and white text below it reading "Click join below to support an independent smosh".[1]
History[]
Promotion[]
"WE BOUGHT SMOSH!" was released on Smosh's YouTube channel on June 20, 2023. It stars Smosh co-founder Ian Hecox, Anthony Padilla, and Hecox's mother Sharon Hecox.[1] At the end of the final episode of Let's Do This!, uploaded on June 16, Hecox explained that the show was ending for a "very good reason" that something "crazy" would happen on June 20.[2] He reiterated his announcement on Twitter the following day,[3] which Smosh retweeted the same day.[4] Hecox reminded followers of the upcoming event the day before the video's release,[5] and the day after, announced that something would happen at 9:00 AM PST on Smosh's YouTube channel and encouraged viewers to record and send in their reactions to the event.[6] At 9:00 AM PST, Smosh's Twitter account released a teaser consisting of the video's first ten seconds followed by the link to its YouTube channel, accompanied by the "Shut Up!" sound effect.[7] This tweet was pinned to the account.[8] An edited version of the teaser, formatted for vertical screens, was also posted to Smosh's Instagram account.[9]
Two minutes after its release, Smosh announced the video on Twitter by retweeting the magazine Variety and linking it,[10] as well as retweeting Hecox and Padilla's respective announcement tweets.[11][12] The video was released on the same day as the Try Not To Laugh Challenge episode "Try Not To Laugh Challenge #122 w/ Anthony Padilla" on Smosh Pit[13] and the I Spent a Day With... episode "I spent a day with IAN HECOX."[14]
Rhett & Link posted an announcement on their Twitter account of the buyout, alongside an image from the shoot for the skit involving the duo in "WE BOUGHT SMOSH!".[15]
Release and reception[]
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Goddammit, WE BOUGHT SMOSH!, we need more information! |
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On the day of its upload, "WE BOUGHT SMOSH!" was viewed over two million times and liked over half a million times. It is the first Smosh video in six months to reach one million views, since the The Funeral Roast episode "Damien Haas is Dead,"[source?] and the first one in over a year since April 2022 reach two million views.[source?] It reached the top position on YouTube's "Trending" page the same day, which Smosh responded to on Twitter with a simple "nice."[16]
The video was met with positive reception. It was liked over half a million times by the end of the day of its release, ended up being twice that amount a few days later,[source?] and numerous YouTubers responded positively to the announcement on Twitter and in the video's comment section on YouTube.[source?] The video's release also led to Smosh's subscriber count increasing by a million for the first time since 2019.
Fan interaction[]
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Watch Magic Wipes get rid of the stain like magic! |
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- Anthony commented saying: "ahhh it still feels like a dream!!! WE'RE BACK!!!" It received 38K likes.[source?]
- Author John Green of vlogbrothers said "So proud of y'all and all you've accomplished together. -John" It currently sits at 24K likes.[source?]
- Frequent Jacksfilms collaborator and Otamatone musician, TheRealSullyG, responded, "This seriously feels like a fever dream. My childhood has returned. Thank you guys, and congratulations!". It sits at 7.5K likes[17]
Continuity[]
The video is the first time Padilla has officially appeared in a Smosh video since his departure in 2017,[1] his last appearance being in the respective announcement video "Anthony is Leaving Smosh."[18] Sharon Hecox, and by extension the character of Ian's Mom, had also not appeared in a video since 2019 in the YouTube Detention episode "These YouTubers Are Trying To Cancel Me."[19]
Credits[]
| Cast | Crew | Music | Miscellanea |
Appearances[]
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Yeah, let's find that son of a bitch! |
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| People | Characters | Creatures | Events | Food |
| Locations | Media | Organizations and titles | Technology | Miscellanea |
Characters
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Sources[]
WE BOUGHT SMOSH! on the Smosh YouTube channel (video) (backup link)- Smosh (@smosh) on Twitter / X: "WE BOUGHT SMOSH" (June 20, 2023) (backup link)
- Smosh (@smosh) on Instagram: "WE BOUGHT SMOSH" (June 20, 2023) (backup link missing)
References[]
- ↑ 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 1.11 1.12
WE BOUGHT SMOSH! on the Smosh YouTube channel (video) (backup link)
- ↑ We Get Revenge On Each Other at 30:45 on the Smosh YouTube channel (video) (backup link)
- ↑
Ian Hecox (@SmoshIan) on Twitter / X: "June 20" (June 17, 2023) (backup link)
- ↑ Smosh (@smosh) on Twitter / X: "👀" (June 17, 2023) (backup link)
- ↑ Ian Hecox (@SmoshIan) on Twitter / X: "Tomorrow" (June 19, 2023) (backup link)
- ↑ Ian Hecox (@SmoshIan) on Twitter / X: "9am PST on the Smosh main channel. / Record your reaction to the video and send them to us 🙂" (June 20, 2023) (backup link)
- ↑ Smosh (@smosh) on Twitter / X (backup link)
- ↑ Smosh (@smosh) on Twitter / X: "https://youtu.be/DwsZggwPRKc" (June 20, 2023) (backup link)
- ↑ Ian Hecox (@SmoshIan) on Twitter / X: "Anthony and I bought Smosh." (June 20, 2023) (backup link)
- ↑ Anthony Padilla (@anthonypadilla) on Twitter / X: "IAN AND I BOUGHT SMOSH / CLASSIC SMOSH IS BACK / :)" (June 20, 2023) (backup link)
- ↑ Try Not To Laugh Challenge #122 w/ Anthony Padilla on the Smosh Pit YouTube channel (video) (backup link)
- ↑ I spent a day with IAN HECOX on the SmoshAlike YouTube channel (video) (backup link)
- ↑ Rhett & Link (@Mythical) on Twitter / X: "We sold Smosh. / Ian & Anthony, the original founders of Smosh, have reunited and bought back the wildly popular brand they founded 18 years ago! We are extremely proud of everything we and Ian accomplished during our time working together, and will continue to be fans and friends to Smosh as they enter this new era! / We acquired Smosh 4 years ago in the first creator-to-creator acquisition of its kind— a huge moment in Mythical's history. We couldn't think of a more perfect outcome on our investment than selling Smosh back to the internet's other iconic best-friend duo. It's another pioneering first in the creator economy and a validation of our belief that creator-entrepreneurs will play a huge role in the future of entertainment. / Thank you for how you welcomed Smosh and their millions of fans into our community with open arms. Please join us in sending them our congrats on this next chapter!" (June 20, 2023) (backup link)
- ↑ Smosh (@smosh) on Twitter / X: "nice" (June 20, 2023) (backup link)
- ↑ https://archive.org/details/screen-shot-2023-06-21-at-09.46.20
- ↑ Anthony is Leaving Smosh on the Smosh YouTube channel (video) (backup link)
- ↑ These YouTubers Are Trying To Cancel Me (YouTube Detention) on the Smosh YouTube channel (video) (backup link)
