General Mills, Inc.

General Mills, Inc. is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is based in Golden Valley, Minnesota. The company markets many well-known North American brands, including flour,, , , , , , , , , , , and. Its brand portfolio includes more than 89 other leading American brands and numerous category leaders around the world.

Founded in June 1856 by Congressman as Minneapolis Milling Company, the company was acquired by businessman and politician  after its founding and hired his brother  to assist in the company's development. In 1877, the company partnered with businessman to form the Washburn-Crosby Company. General Mills itself was created in June 1928 when Washburn-Crosby President merged Washburn-Crosby and 28 other mills.

General Mills is an infrequent sponsor on Smosh Games and Smosh Pit, having sponsored an episode of Game Bang and Raging Bonus in 2016 and an episode of The Damien & Shayne Show, Board AF, Squad Vllogs, and The Show w/ No Name!, in addition to three main channel videos in 2018 to promote its "Blasted Shreds" and  cereals.