King.com Limited

"Ladies and gentlemen, thanks to Candy Crush Friends Saga, we're gonna be smashing some objects in candy inspired by the game with our own custom-made Lollipop Hammer!"

- Shayne

King.com Limited, also known as King Digital Entertainment or simply King, is a video game developer based in St. Julian's, Malta. Founded in August 2003 by, Toby Rowland, , Thomas Hartwig, Sebastian Knutsson, Lars Markgren, and Patrik Stymne the company gained fame after releasing the mobile puzzle game Candy Crush Saga in 2012, one of the most financially successful freemium games. King was acquired by in February 2016 for $5.9 billion and operates as its own entity within that company. The company is led by Riccardo Zacconi, who has served as CEO since co-founding the company in 2003.

King is an infrequent sponsor on Smosh and Smosh Pit, having sponsored an episode of Squad Vlogs and If It Were Real in October 2018 to promote its puzzle game Candy Crush Friends Saga.